Since the summer of '69, we've been on the journey of soul-to-skin beauty -- and you've been with us every step of the way. Our formulas are made with only the essentials, keeping our ingredient list short so you get more of the good and less of the bad. We avoid unnecessary and harsh ingredients, always formulating to clean beauty standards. All of our products are plant-based and as natural as possible. Nature never goes out of style. Our products are rooted in botanical formulations with timeless ingredients that have been used for generations.
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We've been in the business of self-care long before it was a buzzword. From a small storefront in Virginia Beach, to a psychic hotline, to celebrating our 50th year - we've always been all about soul-to-skin beauty. Heritage Store was born in 1969, an era known for its good vibes. Our Founder, Tom Johnson, gave up his corporate life to seek deeper meaning and inspiration through the teachings of the Association for Research and Enlightenment in Virginia Beach.Passionate about the concept of the mind-body connection, he opened a wellness shop and called it the Heritage Store.
We use Bulgarian Damask Roses in our signature Rosewater products. Not only are they known to refresh, hydrate and soften skin, but they have a pleasantly uplifting scent you can't help but love. Our goal is to bring you as close to the true nature of the flower as possible. Our signature Vor-Mag water is vortexed and magnetized through the ritual of positive intention to promote higher vibrations and elevated energy.
One product, so many uses. Castor oil is a beauty essential for hydrated skin, replenishing moisture and shine to dry hair, and building bolder brows and lashes. It also has a long history of supporting general wellness dating as far back as the Ancient Egyptian era. We try to do more behind the scenes to give back.
Aura Glow gel creams are made with plant-based actives - so if it's in our product, you can find it in nature. We keep it natural for glowing skin you can feel good about. We believe in passing along positive energy, so we've infused each Aura Glow gel cream with a unique crystal, based on its energetic qualities.
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